Email Marketing Officer

As the Email Marketing Officer at Vendor Registration Expert, you will spearhead our email marketing strategies to enhance engagement and drive conversions. Your role will focus on crafting targeted email campaigns, managing subscriber lists, optimizing email practices, and analyzing the effectiveness of each campaign.

Job Responsibilities

• Campaign Development and Execution: Design and implement direct email marketing campaigns. Ensure all email campaigns are visually appealing, written effectively, and convey the right message.
• List Management: Manage the email list, including segmentation based on behaviors like past email engagement and website interactions.
• Performance Analysis: Track and analyze campaign performance and suggest improvements. Prepare reports on campaign success and conversion rates.
• A/B Testing & Optimization: Continuously test different aspects of the campaigns, including subject lines, email copy, calls-to-action, and timing to optimize results.

Benefits

• Lead pivotal marketing initiatives within a supportive team environment.
• Opportunity to work with advanced marketing technologies.
• Competitive salary and comprehensive health benefits.
• Flexible work hours and the possibility of remote work.
• Professional development opportunities to keep you at the forefront of digital marketing trends.

Requirements

• Proven experience as an Email Marketing Officer or similar role.
• Hands-on experience with HTML and content management systems.
• Proficiency in marketing automation technology.
• Familiarity with analytical and database tools.
• Excellent written communication and copywriting skills.
• Advanced Analytical Skills: Proficiency in using data analysis and customer segmentation to optimize email campaigns and increase engagement.
• Technical Proficiency: Strong command over email marketing platforms and CRM software, coupled with an ability to quickly adapt to new technologies.
• Creative Execution: Exceptional creativity in crafting compelling email content that resonates with diverse audiences and drives campaign success.